The consolidation of everything
With so many websites, blogs, voicemails, emails, text messages, adverts, media, feeds and chatrooms twittering at the poor individuals who inhabited earth in 2008, the citizens of the world found it impossible to keep up with everything.
Everything had become so fragmented, that workers of the world were drowning in an information overload. As a result, they rebelled by using consolidation services, alternatively known as aggregation, to overcome the overload.
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